Research on Co-evolution of the Ecosystem of Brands - Based on YanTai Grape Wine Investigation

摘要

Coordinated development in between main parts of the branding ecosystem is great significance in improving brand economy and regional economy. As Yantai's grape wine branding has developed for over hundreds years of history, the branding ecosystem has progressively formed to brand-centric integrating with the ecosystem in regional economy, politics and culture. This article based on the investigation in Yantai's wine industry sighting in lateral evolution of collaborative system, analyzing the existing problems in Yantai's grape wine branding system, and then constructing a coordinated development model in the branding ecosystem, which is in order to discover the relatively countermeasure for symbiotic stage in the evolution of coordinated development ecosystem.