CREATIVE CONTENT OPTIMIZATION SERVER, CREATIVE CONTENT OPTIMIZATION SYSTEM, CREATIVE CONTENT OPTIMIZATION METHOD, AND PROGRAM

摘要

The objective is to reliably evaluate creative content effectiveness with a small number of exposures and to expose creative content efficiently. First, an evaluation index is calculated for each of a multiplicity of creative content for which the relationship between the evaluation index, such as click-through rate, and the numbers of creative content is a regular distribution. Next, the reliability of the evaluation index when the number of exposures is maximized is calculated based on the number of exposures of said creative content at the time when the evaluation index was calculated. Then, an expected value for said evaluation index is calculated from the evaluation index and the reliability. The exposure frequency of said creative content is changed based on the expected value. That is, creative content with high exposure frequency is extracted from a multiplicity of creative content, a hyperlink is attached, and the hyperlinked creative content can be exposed to web pages via electric communication circuits.