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Methods and apparatus to model consumer awareness for changing products in a consumer purchase model
Methods and apparatus to model consumer awareness for changing products in a consumer purchase model
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机译:建模消费者意识以改变消费者购买模型中的产品的方法和装置
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摘要
Example methods and apparatus to model consumer awareness for changing products in a consumer purchase model are disclosed. A disclosed example method includes receiving utility values associated with at least one of a product or a product attribute, and identifying an agent awareness state associated with the restage product and the original product. The example method also includes calculating a choice probability for the restage product based on the estimated utility values associated with the identified awareness state, and outputting the choice probability for use in a simulation of consumer purchase.
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