首页>
外国专利>
METHODS AND APPARATUS TO MODEL CONSUMER AWARENESS FOR CHANGING PRODUCTS IN A CONSUMER PURCHASE MODEL
METHODS AND APPARATUS TO MODEL CONSUMER AWARENESS FOR CHANGING PRODUCTS IN A CONSUMER PURCHASE MODEL
展开▼
机译:用于在消费者购买模型中更改产品的消费者意识模型的方法和装置
展开▼
页面导航
摘要
著录项
相似文献
摘要
Example methods and apparatus to model consumer awareness for changing products in a consumer purchase model are disclosed. A disclosed example method includes receiving utility values associated with at least one of a product or a product attribute, and identifying an agent awareness state associated with the restage product and the original product. The example method also includes calculating a choice probability for the restage product based on the estimated utility values associated with the identified awareness state, and outputting the choice probability for use in a simulation of consumer purchase.
展开▼