The future of the former Flowers brewery - which has taken years to resolve since Whitbread vacated the Cheltenham premises in 1999 - looks set to bloom in Spring 2006 when the doors will open on Salmon Harvester Properties' new mixed-use retail and leisure development, valued at approximately 25,000,000 pounds. Anticipation is riding high as main contractor Galliford Try and mechanical and electrical specialist EIC approach the final months of activity on a development which is, if not set to change the face of Cheltenham, primed to enhance the town's historic central features. In a highly accessible and prominent town centre location adjacent to the inner ring road, the site is made up of approximately four acres with frontages on St Margaret's Road to the north, Henrietta Street to the west, Oxford Passage to the east and Baynham Way to the south. Cheltenham itself provides easy access to both Bristol and the Midlands and has its own healthy tourist appeal, which provides it with a steady flow of seasonal visitors, as well as its own retail catchment population.
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