MARKETING YOUR SERVICE BUSINESS A GUIDE FOR SMALL BUSINESS OWNERS CHAPTER FOUR: BUILDING YOUR COMPANY'S SERVICE BUNDLES

摘要

Before you print the brochures and advertisements that were discussed in chapter three, we are going to have to take a look at how your services are "packaged." Perhaps a better way to approach this is to consider how you will bundle your services into meaningful groups that consumers are likely to purchase together. When you walk into any store, the products you see are packaged according to how the manufacturer believes you are most likely to purchase that particular product in their line. Let's take a look at potato chip packaging for a moment. Most of us like potato chips and buy them with some amount of frequency: Manufacturers offer them in many package sizes and in a variety of flavors. If you are having a football party, you are most likely to purchase the largest bag of the most popular variety, so that you can easily pour the contents into a large bowl and serve them to your guests.