Communication Stereotypes and Perceptions of Managers:

摘要

Previous research has documented that gender and racial stereotypes affect beliefs about communication style. This study sought to investigate whether these stereotypes would be replicated in a sample of White working adults and whether participants thought that a social skills training program that is usually targeted at women would have an impact on managerial targetsa?? speech. Results indicated that racial stereotypes were more salient than gender stereotypes, with participants viewing White managersa?? speech as more socially appropriate and less emotional, but also as more dominant and articulate than Black managersa?? speech. Participants also perceived female managersa?? speech as more emotional than male managersa??. After training, participants thought that mena??s and White managersa?? speech would become more emotional, despite the fact that this training has been targeted specifically at female managers. Overall, our findings highlight the importance of examining race and gender in evaluating managerial communication.