Beyond Diversity: Employment of Persons with Disabilities as a Sustainable Strategy

摘要

Despite increased employment opportunities for persons with disabilities(PWDs),their integration into the workforce is still a challenge.Most firms currently employ PWDs either as part of their social responsibility initiatives or as token hires to signal diversity.With such motivations,the employment of PWDs is unlikely to become a sustainable business practice.With this research,the authors aim to develop a comprehensive understanding of employing PWDs in service sector organizations from a marketing and strategic perspective.The primary question addressed is how employing PWDs in service sector organizations impacts customers,other employees,and the organization as a whole.