Communication Competence For Tourism Industry: Phenomenology Study about Building Communication Competences based on The Local Wisdom of West Java

摘要

Competition between industries or companies engaged in the service sector has been increased, which is the front line of a company, it is needed to build the ability to communicate are qualified to improve the quality of service. West Java is one of the provinces in Indonesia which has a wide range of cultural values of local wisdom sublime. The value of local wisdom can be used as a foundation to build a unique form of interpersonal communication that is typical of West Java This study uses an interpretive paradigm (subjective) through constructivist methods Phenomenology. Symbolic interaction theory and phenomenology will be used to explore the phenomenon in this study. The purpose of this study aims to explore and analyze the values of local wisdom in improving communication competences, and develop a service concept that is characterized by typical West Java. Based on the research, found a Hospitality Communication concept is lifted from the values of local wisdom of West Java. This concept can be used as a potent model in the face of business competition, especially to enhance the tourism industry in West Java.