The Study of Customer Relationship Management of Commercial Bank Based on Customer Lifetime Value

摘要

Customer is the foundation of the survival and development of commercial banks. This forces domestic commercial banks need to establish a perfect customer value analysis and evaluation system to enhance the customer value analysis. This article establishes a scientific and reasonable evaluation system of corporate client lifetime value of commercial banks on the basis of previous research. Then we get a scientific structural equation model of customer lifetime value by using the analysis of software SPSS 13.0 and AMOS 17.0. The structural equation model of customer lifetime value enrich the field of customer lifetime value and provide basis for customer relationship management and customer classification of commercial banks. It makes the commercial bank's customer relationship management more scientific and reasonable.