System and Method for Determining Affinity Profiles for Research, Marketing, and Recommendation Systems

摘要

The present invention relates to systems and methods enabling the identification and/or application of user affinities in an automated and highly effective manner. A method of the present invention includes enabling a user to build or evaluate a portion of or an entire personal expression. As this is done, an analytical process obtains knowledge about affinities for the user. This knowledge can be used for any number of purposes such as recommending products, generating meaningful content, or optimizing product packaging, to name a few.