System and method for determining affinity profiles for research, marketing, and recommendation systems

摘要

User affinity profiles are defined based upon analyzing the selection of users when they build personal expressions. A system is configured to display a plurality of user-selectable objects on each user system. Each user then selects and arranges the user-selectable objects to create a personal expression. The system analyzes the user selections across a number of personal expressions and defines the user affinity profiles based upon the analysis. The user affinity profiles can be useful for various purposes such recommending products, optimizing product packaging, and generating content that is meaningful to groups of users.