CUSTOMIZING A COMMON TAXONOMY WITH VIEWS AND APPLYING IT TO BEHAVIORAL TARGETING

摘要

Systems, methods, and computer-readable storage media are provided for generating a taxonomic view from a standard taxonomy and generating audience segments for targeting using a formal grammar. A manually-tagged subset of categories of the standard taxonomy is provided to a server. Each category in the subset of categories is tagged based on an entity's own legacy taxonomy. A taxonomy slicer is applied to the subset of manually-tagged categories to determine parent/child relationships for each category in the subset, and to assemble the categories into the taxonomic view. The taxonomic view maintains interoperability with the standard taxonomy, and with other entities using views of the standard taxonomy. Further, a formal grammar is defined for specifying online behaviors for targeting, and is applied to extracted categories of the standard taxonomy and/or taxonomic view. The formal grammar may be programmatically applied during behavioral targeting.