Affinity marketing systems for interactive media

摘要

Receiving unit (130) to reward a viewer for viewing the broadcast content comprising: a network connection (118) enabling said receiving unit (130) communicate with a server (102,104), said server (102,104) can be enabled to receive a response to an event by said viewer, assign a point value to said response accumulating said point value with values ​​above points, if any, to produce a total of points that can redeemable for a prize; a first software program responsive to a signal contained in said broadcast, said signal indicating the beginning of a time period during which can receive said response to an event; a second program of software that stores the response; and a third software program transfers said response to said server (102,104), characterized in that the third software program inhibits the transfer of said response information if a plurality of greater than or equal to a predetermined number entries are received from said viewer.