AFFINITY MARKETING FOR INTERACTIVE MEDIA SYSTEMS

摘要

Viewers of broadcast content are awarded points for responding to eventscontained in or presented during the broadcast. Points are accumulated and additionalpoints may be awarded for viewing a plurality of episodes or presentations of an advertisement. Points may be redeemed for products or services. Broadcast content maybe enhanced to include point event indicators. A software program, downloaded to a receiving unit, processes viewer responses and transfers response information to a server.Processing viewer responses may include a time period in which a viewer response is accepted. Responses entered at other times, or responses greater than or equal to a predetermined number may be rejected. A website may provide viewer point informationand awards information. A tool set allows simplified implementation of a points awardprogram including specification of program name, broadcast content, schedule, events, point values, response time periods, data stored, schedule of storage and storage destination.