Key Contractor Strategies for Website Promotion

摘要

According to RSI's State of the Industry Report, 80 percent of roofing contractors access the Internet for business purposes, and almost half have a Web site of their own. What contractors may not know is that one of the Web's most powerful promotional tools is also one of its most basic: the hyperlink. Single-handedly responsible for ultimately linking every Web page with every other, hyperlinks from a number of well-chosen sites to your own can literally transform your site into a Grand Central Station on the Web. "Developing your link strategy is one of the most crucial elements involved in Internet marketing," says Susan Sweeney, author of "101 Ways To Promote Your Web Site," published by Maximum Press (www.maxpress.com). "It's very time-consuming task. But appropriately placed, links can be a real traffic builder."