Selling to Your Customers: Silver Moon Lighting held on to clients-and kept employees working-by expanding its services

摘要

Bright business minds will tell you that you don't succeed by finding customers for your products, you find products for your customers. Silver Moon Lighting did just that to absorb a 30 percent drop in their core business. A 'FIX-IT' SOLUTION, SilverMoon Lighting started seven years ago installing Christmas lights for large residential properties in southern California, As business picked up, customers started asking if the company could also repair their existing landscape lighting systems, so the company branched out. The expansion gave the company a little balance and consistency - crews could work on holiday lights only two months out of the year.