Sweet news for sweet goods:Sales of packaged cupcakes, donuts and other bakery snacks swing upward

摘要

Sweet news for the bakery snacks category — consumers are showing a craving for cupcakes, brownies, donuts, muffins and other pastries.In the 52 weeks ended Nov. 29, dollar sales in the bakery snacks category totaled ELLER3,204,039,168, up 7% from the same period a year ago, while unit sales increased 6% to 1,683,601,792, according to Information Resources, Inc., a Chicago-based marketresearch firm.Data from I.R.I, also show upticks in sales for packaged donuts (up 5% to ELLER1,904,208,768), muffins (up 14% to ELLER867,157,440) and pastry/Danish/coffee cakes (up 5% to ELLER1,889,572,864).