Empowering women within the industry

摘要

MIM speaks to two women on their experiences of working within the motor industry and looks at what needs to be done to make the sector seem a more appealing proposition to those females unconvinced... The Business, Innovation and Skills Committee (BIS) has called on the government to address the worrying lack of comprehensive careers advice and set targets for encouraging women into apprenticeship sectors where they are currently under-represented. The National Franchised Dealers Association (NFDA) is supporting this call and has expressed that it is keen to tackle stereotyping within the automotive retail sector that may deter females from pursuing a career within it - and emphasising that women are a powerful force in the car market. In an industry traditionally recognised to be male-dominated, two employees at one of the North East's leading motor equipment suppliers are calling for more women to view the industry as a female-friendly environment with ample career opportunities.