Don't be shy ...be unique: What sets you apart from other retailers where a customer can spend money?

摘要

Rod McDonald, the founder of Lakeview Gardens in Regina, recalls his mother's reaction when he first told her that he was opening a garden centre. "It is such a dirty business he recalls her saying, "why don't you try something else?" Well, McDonald built not only one of the cleanest garden centres, but also one of the most successful in Canada. Although he sold the business in February 2005 to pursue other interests, the engaging speaker is still the "book" on how to succeed in the greenhouse/garden centre business.