Phoenix is Rising:B.C. Retailer Serving Customers from Coast-to-Coast-to-Coast

摘要

Phoenix Perennials is building on its success as British Columbia's destination nursery for cutting edge and rare plants by going national with a new mail order division to supply plants to gardeners across Canada.This is their third year offering this service as Canada's newest mail order nursery."It was a difficult decision to launch a mail order service," says company owner Gary Lewis. "While the retail nursery and the mail order division are in some ways complementary, they can also conflict with each other logistically in staffing, inventoryand marketing. Not only that, mail order is essentially a new business that needs to build its own client base almost from scratch.