Grid lessons: if you have the right genetics, grid pricing can offer significant economic benefits

摘要

Value-based marketing, says Ted Schroeder, is the trend of the future. "Those who can adapt to this change will have profit opportunities. Those who can't won't have the opportunity to adjust," says the Kansas State University (KSU) economist. Schroeder describes value-based marketing as moving away from selling a group of cattle at an average price to marketing cattle individually according to carcass quality. But what determines how much your calves are worth?