Consumers are clear-beef quality matters

摘要

Consistently providing con-sumers with a pleasur-able eating experience at a compelling price." That, according to Daryl Tatum, professor of meat safety and quality at Colorado State University, is the core of beefs value proposition.And what is the most important part of that value proposition? For consumers, it just has to taste good.For beef producers, however, that value proposition is a little more complicated. In a white paper analysis of how the beef industry can meet the expectations of today's beef consumer, Tatum notes that consumers now are quality-driven rather than price-driven, as has been the case in years past. That means, he says, that consumers are willing to pay more for beef as long as the eating experience justifies the price.