As business leaders, trust in us is at an historic low. We should be alarmed. We should use this as a wake-up call for reform. And we must embark upon an urgent journey to restore this diminished trust in business. (Edelman, 2009: 1) We have to recognize that we face more than a deficit of dollars right now. We face a deficit of trust – deep and corrosive doubts about how Washington works that have been growing for years. To close that credibility gap we have to take action on both ends of Pennsylvania Avenue – to end the outsized influence of lobbyists, to do our work openly, to give our people the government they deserve. (President Obama in his inaugural address, Fanuary 2010)
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