Selling electric Volt to the UK - Chevrolet could be a British hit, at last, but only if it pitches the range-extender Volt just right

摘要

Chevrolet UK has a watershed moment on the horizon. In 18 months' time, this small player in the UK car industry faces the challenge of selling and marketing one of the most anticipated new cars in recent memory: the Volt. It's a tough ask for a company that's only been in Britain since January 2005, after General Motors turned the lights out on the troubled Daewoo brand. Chevrolet sales eclipse Daewoo's, but its presence over here is still minor. Almost two years into the job, Chevrolet UK's managing director Mark Terry is the man tasked with bringing the Volt to Britain, a market GM bills as potentially the Volt's largest in Europe.