BASF's colour experts from Asia, North America and Europe provide a forecast of the automotive colours of the future in the group's recently released colour trend report. The ecology movement is continuing throughout the globe. However, there is a shift from ecological activism to more realistic approaches. Ecological goals have a greater significance, since people are taking a harder look at the consequences of their ecological behaviour. As a result, the image of ecology is changing. Prosperity - even luxury - and ecology are no longer perceived as mutually exclusive concepts. Quite the opposite: ecological thinking and action is recognised and widely accepted.
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