Supervision and Legal Control of Illegal Marketing in Medical and Health Care Enterprises

摘要

With the development of social economy and the improvement of living standard, demand on healthcare products has increased, and the industry of medicine and health care has tended to have a good development prospect. But many illegal marketing problems exist in the current healthcare products sales. Moreover the deficiency of relevant legal provision made the situation more and more serious. Dishonest operation and commercial bribe has severely disturbed market and damaged the interests of people and even the society. Hence supervision and legal control for medical and health care enterprises has become the priority among priorities. In this paper, the status and illegal marketing phenomenon of the industry of medicine and health care in China were analyzed, and internal and external control was proposed to normalize marketing means and strengthen internal supervision and control by laws and regulations to reduce illegal marketing and stabilize the market of medicine and health care.