Developing viable, adjustable strategies for planning and management-A methodological approach

摘要

The problematic of the effectiveness of the processes of decision and development of strategies and plans and ensure their effectiveness is analysed and characterized. A methodological framework using classical management instruments like PESTEL, SWOT analysis and Business Scorecards is presented, where these instruments are developed and adjusted to the requirements of the development of strategies and plans and their long-term management, implementation and adjustment. This framework aims also at enhancing the process accountability and mainly its comprehensibility, allowing its use as a basis for the strategy and plan adjustment after context or conjuncture changes, without changing its global philosophy and internal logic. An implementation conceptual example is given to illustrate the framework practical use and future developments are presented and justified.