The way people experience food greatly depends on its shape, odor and taste. Imagine eating a strawberry: before you even bite into it, your mind is already pre-set into receiving a sweet experience with that typical strawberry aroma. All these anticipations have been built on over the course of our lifetimes, and everybody has formed his or her own library of taste markers. This is one of the reasons why flavor is so hard to define-it is not a preprogrammed association in our minds, but a collection of experiences you encounter over your life.
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