Designing sustainability into packs

摘要

Beauty consumers worldwide are demanding more transparency in manufacturing processes and ingredients,less environmental impact,and simple and clean ingredients.So goes the product,so goes the packaging.The beauty industry is responding with brand packaging and labelling that transmits a marketing message that the product inside is healthy and full of goodness.Beauty expert Dana Kreutzer,Senior Analyst for Kline & Company,says that this trend will continue,with packaging design integrating recyclability,zero waste and reusability into its attractiveness and functionality.