ON THE LOOKOUT FOR LUXURY

摘要

In a market long dominated by well-established players,the success of ‘masstige’beauty brands,which combine elements of mass and luxury products,is creating fierce competition in the Gulf Cooperation Council(GCC)region.Consumers in the United Arab Emirates(UAE),Saudi Arabia,Qatar,Kuwait,Bahrain and Oman looking for skin care and cosmetics are increasingly buying from South Korean brands such as Etude House,which opened a branch in Dubai Mall in 2018 and is known for its quirky kitsch products,and The Face Shop,which arrived in Dubai in 2008 and recently renovated its four concept stores in the city.At the same time,Japanese variety stores Daiso and Miniso continue to see impressive results in sales due to their popularity for pocket-friendly,good quality products,including own-brand beauty lines.”Daiso’s unique proposition is based on its Japanese origin,and it also provides products at highly affordable prices,including beauty and personal care,”says Amna Abbas,Senior Analyst at global market research company Euromonitor International.