Contrary to the assertion in your Editorial (Jan 10, p 96)1 on the UK Department of Health's Change4Life campaign that "Kellogg's are makers of the very products that contribute to obesity", the published peer-reviewed evidence clearly shows the exact opposite. People who eat breakfast cereals regularly tend to have a lower body-mass index and are less likely to be overweight than are those who do not.24 It is not without significance that breakfast is the only meal occasion specifically referenced by the Food Standards Agency in their eat well guide.5
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