A statistical analysis of the magnitude and composition of drug promotion in the United States in 1998.

摘要

BACKGROUND: Although pharmaceutical industry marketing and other factors may influence physician decisions regarding medication prescribing in the United States, little information is available about the composition of promotional efforts by promotional mode and medication class. OBJECTIVES: The aims of this study were to determine the magnitude of expenditures for common modes of promotion and to delineate patterns of promotional strategies for particular classes of medications. METHODS: Nationally representative data on expenditures (in US