Emergency One (E-One) has made a name for itself by targeting the vehicle needs of the fire rescue industry. Though that might sound like a niche market with limited capacity, E-One noted that there are approximately 30,000 fire departments in North America alone. While the average fire department does not require a new vehicle each year, thanks to shifting demographics and geographic expansion, new vehicle sales are stable. The fact is, the more a population grows, the more fire trucks it needs. "In North America, on an annualized average basis, the new vehicle market is between 5000 and 5500 trucks of all shapes and sizes," said Jay Johnson, vice president of marketing at E-One. "These vehicles are purchased year in and year out. This is a relatively mature, business. As you can imagine, you just don't build cities overnight so our customer base is pretty stable."
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