MCDM Modelling on Instant Message App Adoption by University Students: A Case Study in Taiwan

摘要

The Instant Message (IM) applications (app) offers users the ability to online chat online anytime and anywhere, and is surging in popularity. What are the adoption determinants of IM app when university students faced with an IM app evaluation problem? The aim of this paper is to study the adoption determinants of IM app by proposing a Multiple-Criteria-Decision-Making (MCDM) model. According to the results, among the six dimensions, "group networking" and "easy to use" are ranked as the most important dimensions in the evaluation of IM apps. The results provide insights for users, app designers and the related parties.