Welch's And National Grape: Two Tough To Beat -- Welch Foods and its parent company National Grape Cooperative know how to synergize, capitalize, and mobilize

摘要

PERHAPS no two entities in the food industry have displayed a better knack for working toward a common goal while maintaining the interests of their individual organizations than Welch Foods and the National Grape Cooperative. This is the 50th anniversary year of National Grape Cooperative Association, which owns Welch's. Welch/National controls an estimated 50% of the national Concord grape harvest annually. In a nutshell, National's job is to grow all the grapes, while Welch's buys, processes, andsells the crop. Welch's, one of the world's best-known food product names, celebrated its 125th anniversary in 1994.