From stories to strategy: putting organizational learning to work

摘要

Purpose – This article aims to build on the unique relationship between stories and organizations to explore the use of stories as strategy and strategy as stories. Design/methodology/approach – First, various uses of stories as strategy are explored. This is followed by an application example from the US Department of Navy. Finally, some potential concerns are addressed. Findings – Stories may be used as a specific strategy themselves, in support of a particular strategy, as part of a generic strategy of learning as one goes, or to jump-start a new strategy. Originality/value – This work offers new ways to strategically engage the use of stories as strategies for knowledge transfer and organizational learning.