Chinese appliance maker Galanz has given its executives a tall order: top management's strategy is for Galanz to double its sales to Rmb 100 billion ($16 billion) in three years, across the whole range, according to DingLian Ma, refrigeration department general manager. As a result, its relatively new fridge business will have to play a major role in the expansion since fridges are rather higher value products -average sales price Rmb 2000 - than other Galanz products such as induction cookers (say Rmb 50) or microwave ovens (at Rmb 500).
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