TAKING ON THE GIANTS

摘要

THE CHALLENGE OF competing in a mature market dominated by giant global producers failed to discourage Australia's ABC Tissue from building success in the tissue game down under, nor from planning its next expansion phase. ABC Tissue Products is a privately owned producer that has built a substantial presence in the Australian household and sanitary grades business. This independent company has successfully challenged the global players in the highly competitive Australian tissue market, and it now generates annual sales revenues of over A 200 million (179 million).