Our Good Buddy:Spuddy Buddy's importance to the Idaho brand

摘要

He's big.. .he's brown.. .he's round and makes more people smile than anyone I've ever met. You might know a few people who match this description but I'm referring to the famous Idaho potato mascot, Spuddy Buddy.Spuddy Buddy was born about 15 years ago and made his national debut in 1996 at the TODAY Show window in Rockefeller Center in New York City. Weatherman Al Roker tried to interview him, but since Spuddy Buddy doesn't speak, the Idaho Potato Commission (IPC) chairman at that time, Don Dixon, introduced Spuddy Buddy to America.