Vegan NPD Bottlenecks: Texture & Clean Label

摘要

Vegan eating patterns have emerged from a relative niche position to one gaining increasing attention among consumers, the media and the food & beverage industry. New launches with a vegan positioning found an average annual growth rate of +45 percent globally (CAGR 2013-17), when 2013 is a base of 100, an Innova Market Insights analysis has shown.