Disturbing effect of the product involvement on quality of perceived product and purchase intention-taking international famous digital camera as example

摘要

In this charter, it aims at the sample description of the intention of consumers' purchasing, the basic characteristics of the variables, the descriptive statistics, the relativity of the attribute of the product quality, the product evaluation and the product involvement to the product evaluation and the purchase intention. Besides, it inspects if there are obvious relationship between the attribute of the product quality, the product evaluation, the purchase intention and the product involvement. According to the discussion on the method of study in Charter 3, this chapter is divided into three parts: 1, analysis of the descriptive statistics of the samples in each perspective 2, examination and analysis of the reliability and validity of the variables 3, validation of the hypothesis of the study by the analysis of regression.