When I first joined Citibank in the 1990s, one of the underlying philosophies reinforced by CEO John Reed was that Citicorp had two products: money and trust. "If you can't sell the trust, you can't sell the money," he'd say. In today's business environment, the concept takes on even greater meaning. Now, trust is implicitly tied to security. As we work our way through this rocky economic climate, establishing security in a way that ensures trust is going to be critical in maintaining credibility to all manner of businesses. Yet the path to this goal is littered with convoluted solutions that solve only part of the equation. What's needed is an effective, well thought-out risk assessment process tied to easy-to-use solutions.
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