New Product Trends in Yogurt and Yogurt Drinks

摘要

Give Greece some credit: For a relatively small country, it sure knows how to shake things up. First, it was financial markets; now, it is yogurt. Thanks largely to Chobani Inc., which came out of nowhere to beat Yoplait USA Inc. and The Dannon Co. for the top spot in the market, Greek yogurt now accounts for 20% of total yogurt dollar sales, according to SymphonylRI. Greek yogurt's growth spurt dwarfs growth in "regular" yogurt.