Type "Toyota" into Google, and up pops an ad slugged "Toyota Recall News," with links to Toyoga.com and a Web site for the new Prous. A few more clicks,however, brings up scores of reports about 19 deaths being linked to sticking accelerator pedals, as well as tasteless online gags like "How to Stop Your Toyota Floor mats From Killing You." In an era of Google, Twitter, and Facebook, there are new rules for managing PR disasters. To gauge Toyota's performance, NEWSWEEK's Matthew Philips spoke with Gene Grabowski, head of crisis and litigation practice at Levick Strategic Communications, the firm that represented pet-food maders and toy manufacturers during 2007 recalls.
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机译：在Google中键入“ Toyota”，然后弹出一个广告提示的“ Toyota Recall News”，其中包含Toyoga.com和新Prous网站的链接。但是，再单击几下，就会显示数十个报告，这些报告与踩下加速踏板相关的19例死亡以及诸如“如何阻止您的丰田地垫杀死您”之类的无聊在线插科打linked。在Google，Twitter和Facebook时代，存在管理PR灾难的新规则。为了评估丰田的表现，新闻周刊的马修·菲利普斯（Matthew Philips）与Levick Strategic Communications的危机和诉讼业务负责人Gene Grabowski进行了交谈，该公司在2007年召回了宠物食品制造商和玩具制造商。
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