Where's the beef?

摘要

Hamburger chain Wendy's International introduced its famous "Where's the beef?" slogan in 1984. The often-used phrase might turn out to be the catch-cry in the 2012 US red-meat complex because available beef supplies are set to fall this year to 54.1 lbs. per person, according to US Dept. of Agriculture forecasts. This would be down 3.3 lbs. from 201 l's expected 57.4 lbs. and 2010's 59.6 lbs. It would be the lowest per capita or disappearance figure in at least 61 years. This tighter supply will set off a scramble for raw materials, notably of manufacturing beef, that will likely result in record-high wholesale prices for most beef items this year. The supply shortage (relative to demand) will be most acutely felt in the ground-beef complex.