...
机译:跨国并购后接待东道国消费者的品牌态度
Melvin D. & Valorie G. Booth School of Business, Northwest Missouri State University, Maryville, MO, United States;
China Institute of Finance and Economics, Central University of Finance and Economics, Beijing, China;
Melvin D. & Valorie G. Booth School of Business, Northwest Missouri State University, Maryville, MO, United States;
Attitudes toward a CBA event; Brand-image fit; Consumer ethnocentric tendencies; Cross-border-acquisition; Post-CBA brand attitudes;
机译:奢侈品牌跨国收购对消费者品牌认知的影响
机译:检查消费者对跨境品牌收购的反应
机译:原产地契合度对跨境战略品牌联盟中消费者产品评估的影响
机译:原产国效应对中国消费者对奢侈品品牌态度的影响研究
机译:政策风险和跨国并购:母国与母国关系的质量和多重性的作用。
机译:品牌态度如何品牌品质和品牌价值影响泰国罐头金枪鱼消费品牌忠诚度
机译:个人影响商标就其消费忠诚于趋势的趋势,对其个人品牌忠诚度的影响通过调解消费者对品牌的态度