R&D Teams of the Year Talking Rain: Talking Creativity

摘要

For the research & development team at Talking Rain Beverage Co., maker of Sparkling Ice beverage, creativity is king. In fact, the first two words of the department's three-word motto - Discover, Create, Protect - refer to creativity."We were conducting an exercise about four years ago to come up with a vision statement, and those three words kept coming up," says Jagriti Sharma, vice president of research & development for the company, based in Preston, Wash. "So now everything we do is related to one of those three words."Sharma explains that the first word in the motto, "discover," speaks to the team's drive to ask a lot of questions and seek solutions that have not been tried before. That plays into the second word, "create," which Sharma says drives the team's efforts to come up with new and appealing beverage flavors. The last word of the motto, "protect," refers to protecting brand integrity and product quality.