The Predicament and Countermeasures of Rural Logistics under China’s E-commerce Environment

摘要

Although the improvement of rural network infrastructure construction has provided unprecedented opportunities for e-commerce development in China’s rural areas, the current development speed of rural areas is still relatively slow. Thus this paper discusses the predicament of rural logistics under China’s e-commerce environment and puts forward some countermeasures to improve rural logistics, which may contribute to the balanced development of rural economy.