Translation of the Dress in Advertising Campaigns for the Arab Culture: Narratives, Powers, Ideologies

摘要

In times of globalization where people, goods and discourses continually flow, the translator has to face the new challenges posed by the media and specifically advertising. In highly ideologically charged advertising campaigns, women's body, and the dress in particular, become translated signs whose meaning goes beyond cultural marks. The (non-) re-presentation of women in advertising also reflects public narratives and the exercise of power.